Originally produced to commemorate Owens Corning’s 75th year in business, this hybrid documentary/corporate promo traces the evolution of the company from its pre-depression beginnings to the present. The project was filmed by two CA video crews shooting simultaneously in several different locations. The creative approach and resulting script incorporated four key elements – a proud and valued workforce, a rich historical past, a company built around innovation and an aligned organization ready to take on the next 75 years. We researched the backstory, combed through the archives, explored the laboratories and captured the emotion and pride of a workforce from the shop floor to the Board Room. “Our Time” was produced in both internal and external versions and is currently being used to strengthen the company’s bond with employees, customers, investors and stakeholders worldwide.