As one of the largest and most successful personal injury firms in upstate NY, Martin, Harding and Mazzotti has to serve and communicate with clients to promote the brand promise of service, integrity and compassion.
We’ve been working side-by-side with MH&M marketing team for years and continually redesign and update their website. It’s a powerful, responsive communication tool designed, developed and delivered to engage and connect. It’s got all the bells and whistles, of course. But running in the background is a solid integrated marketing strategy of content-driven SEO and paid Search Engine Marketing (SEM) to make sure that targeted “eye-share” finds the site and gets the messaging. And to further ensure engagement and effectiveness, we continually support the MHM marketing team by adding fresh content like infographics, radio spots, testimonials, blogs and much more. We meet every month to evaluate our efforts – what’s working, what needs improvement, how can we get better – and make course corrections and adjustments to enhance the site.
It truly is a fully integrated partnership between CA’s capabilities and MHM’s needs.