Who We Are

The Creative Advantage is a technology-driven marketing and communications company that’s been in business for more than 35 years. We specialize in creative solutions that span all media platforms and delivery channels to provide best practice products and services. Our unique mix of technology, creative and strategy capabilities – together with over three decades’ experience working with some of the biggest names in business – offers clients exactly what our name implies. The Creative Advantage.

Walter Supley, Jr.

What We Believe

We’re about keeping your brand message strong, clear and consistent across all media – using the right tools to get the job done. It’s the ability to discover, understand, identify and strategize. To design, deliver and support an effective solution in a holistic way. It could be a video to promote a new product or service. With print and digital communications reinforcing the message. And an analytical solution to help understand the audience and gauge effectiveness. That’s our brand of service – integrated expertise driving strategic results.

Our Capabilities

Our Clients

In addition to many regional customers, our client list includes some of the biggest names in business, education and government across the country and around the world.

  • logo-GE
  • logo-OC
  • logo-Raytheon
  • logo-Siemens
  • logo-Covidien
  • logo-Darden
  • logo-OliveGarden2
  • logo-Bayer
  • logo-StopDWI
  • logo-NYS
  • logo-Renss
  • logo-Arrayworks
  • logo-Siena
  • logo-CreightonManning
  • logo-EVI
  • logo-GFNational
  • logo-CollegeCharleston
  • logo-GTM
  • logo-GWPlastics
  • logo-IGRT
  • logo-Sabic
  • logo-Kingsway
  • logo-MHM

Advanced Materials

  • Celanese

  • Cyclics Corporation

  • GW Plastics, Inc.

  • Momentive Performance Materials

  • Owens Corning Composite Solutions

  • SABIC Innovative Plastics

Building Materials

  • Deidrich Technologies

  • Dow Roofing Systems

  • Owens Corning

  • Safway

  • Sandell


  • Raytheon Company


  • College of Charleston

  • Cornell University

  • Educational Vistas, Inc.

  • Rensselaer Polytechnic Institute

  • Schenectady County Community College

  • Siena College

  • SUNY at Albany


  • CH Energy Group

  • DHA Energy

  • Environmental Energy Alliance of New York

  • GE Energy

  • Indeck

  • New York State Electric & Gas (NYSEG)

  • Package One Industries

  • Plug Power

  • Siemens


  • Creighton Manning

  • C.T. Male Associates

  • Ritter Project Management, Inc.


  • GE Asset Management

  • GE Capital

  • GE Financial Assurance

  • Glens Falls National Bank and Trust Company

  • GTM Payroll Services


  • Federal Highway Administration

  • NYS Department of Environmental Conservation

  • NYS Department of Health

  • NYS Office of General Services

  • NYS Department of Motor Vehicles

  • NYS Governor’s Traffic Safety Committee

  • NYS Office for the Prevention of Domestic Violence


  • Albany Medical Center

  • AO Fox

  • Covidien

  • GE Healthcare

  • Kingsway Community Assisted Living

  • Southwestern Vermont Medical Center

  • Sunnyview Rehabilitation Hospital


  • Darden

  • Olive Garden

Industry Associations

  • American Marketing Association

  • American Motorcyclist Association

  • NYS Broadcasters Association


  • Martin, Harding & Mazzotti

  • The New York Bar Foundation

Not For Profit

  • Habitat for Humanity

  • Regional Food Bank of Northeastern New York

  • United Way


  • LeadingAge New York

  • Schenectady DSIC

  • STOP DWI New York


  • Coldwell Banker Prime Properties


  • GE Global Research Center

  • Ordway Research Institute

  • Southern Research Institute


  • AutoHaus Motors

  • Kings Supermarkets

  • Price Chopper Foods


  • Arrayworks

  • GE Controls

  • Information Management Group

  • Kodak

  • LEXMARK International

  • Siemens