About

About the Creative Advantage

 

WHO WE ARE

We are an experience design firm that creates meaningful experiences and memorable connections between brands and consumers in both the physical and digital worlds. We enrich those experiences through the strategic application of research, design and technology for marketing and application development.

We specialize in:

  • Branding & Identity
  • Experience Design (XD)
  • Corporate Communications
  • Website & Application Development
  • Strategic Marketing Campaigns
  • Traditional & Digital Advertising
  • Tradeshows & Events (Virtual, Hybrid & Live)
  • Video Production Services

    YOUR BRAND ACROSS ALL MEDIA

    Ensuring brand consistency builds brand awareness, trust and recognition. Consumers gain the ability to recall your brand, consider it and know what to expect of it. We can help consistently deliver the right message to the right people to create just the right reaction. Our unique mix of technology, creative and strategy capabilities allow us to span all media platforms and delivery channels to provide best practice products and services.

    It could be a video to promote a new product or service. With print and digital communications reinforcing the message. And an analytical solution to help understand the audience and gauge effectiveness. That’s our brand of service – integrated expertise driving strategic results. 


    40+ YEARS OF EXCELLENCE

    In our long history of delivering creative solutions for some of the biggest names in business, education and government (across the country and around the world), we’ve created countless memorable experiences and engagements for what seems like every type of consumer and user out there.

    View Examples of Our Work

    OUR CLIENTS

    Our client list is span over a wide range of industries both local, across the country and around the world.

    Advanced Materials
    • Celanese
    • Cyclics Corporation
    • GW Plastics/Nolato
    • Momentive Performance Materials
    • Owens Corning Composite Solutions
    • SABIC Innovative Plastics
    Building Materials
    • Deidrich Technologies
    • Dow Roofing Systems
    • Henkel
    • Owens Corning
    • Safway
    • Sandell
    Defense
    • Raytheon Company
    Education
    • College of Charleston
    • Cornell University
    • Educational Vistas, Inc.
    • Rensselaer Polytechnic Institute
    • SUNY Schenectady 
    • Siena College
    • SUNY Adirondack
    • SUNY at Albany
    • Union College
    Energy
    • CH Energy Group
    • DHA Energy
    • Environmental Energy Alliance of New York
    • GE Energy
    • Indeck
    • New York State Electric & Gas (NYSEG)
    • Package One Industries
    • Plug Power
    • Siemens
    Engineering
    • Creighton Manning
    • C.T. Male Associates
    • Ritter Project Management, Inc.
    • GES
    Finance
    • GE Asset Management
    • GE Capital
    • GE Financial Assurance
    • Glens Falls National Bank and Trust Company
    • GTM Payroll Services
    Government
    • Federal Highway Administration
    • NYS Department of Environmental Conservation
    • NYS Department of Health
    • NYS Office of General Services
    • NYS Department of Motor Vehicles
    • NYS Governor’s Traffic Safety Committee
    • NYS Office for the Prevention of Domestic Violence
    Health
    • Albany Medical Center
    • AO Fox
    • Covidien
    • GE Healthcare
    • Kingsway Community Assisted Living
    • Southwestern Vermont Medical Center
    • Sunnyview Rehabilitation Hospital
    Hospitality
    • Darden
    • Olive Garden
    Industry Associations
    • American Marketing Association
    • American Motorcyclist Association
    • NYS Broadcasters Association
    Law
    • Albany Law School
    • Martin, Harding & Mazzotti
    • The New York Bar Foundation
    Manufacturing
    • Nolato
    • Tyco
    Not For Profit
    • Habitat for Humanity
    • Regional Food Bank of Northeastern New York
    • United Way
    • SLOC
    Organizations
    • LeadingAge New York
    • Schenectady DSIC
    • STOP DWI New York
    Realty
    • Coldwell Banker Prime Properties
    Research
    • GE Global Research Center
    • Ordway Research Institute
    • Regeneron
    • Southern Research Institute
    Retail
    • AutoHaus Motors
    • Kings Supermarkets
    • Price Chopper Foods
    Technology
    • Arrayworks
    • GE Controls
    • GE Inspection Technologies
    • Information Management Group
    • Kodak
    • LEXMARK International
    • SAS
    • Siemens
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