• GW Plastics

    A Website for the World

  • Creighton Manning Engineering Website

    Web Design/Development

  • SUNY Adirondack Website

    Web Design/Development

  • Bank on it!

    Glens Falls National Bank website

  • Making the Grade

    Educational Vistas, Inc. website

  • Responsive & Secure

    GTM Payroll Services website

  • Creating a Gateway to the World.

    Pack n’ Ship Direct website

Responsive Website DesignWhether it’s a mobile solution, website development and design, e-commerce architecture or SEO service, the CA team can build user-centered experiences designed to inspire and promote interaction, engagement, sharing and buying.

We offer a complete package of enhanced technology capabilities, responsive web design services and a seamless, branded “look and feel” approach for all your digital business needs. From electronic fulfillment logistics programs to leading-edge, scalable technology platforms, your unique business requirements drive our tailored solutions.

The Creative Advantage will shape your customer’s user experience to help improve existing relationships and promote new business. We will work with you to create a delivery platform that can generate growth and provide a competitive advantage. This is a digital world and you need a partner to provide the right tools – tools designed specifically for your company by your team and ours. Working together.

 

Website Development

Whether it’s a mobile solution, website development and design, e-commerce architecture or SEO service, the CA team can build user-centered experiences designed to inspire and promote interaction, engagement, sharing and buying.

We offer a complete package of enhanced technology capabilities, mobile-ready design services and a seamless, branded “look and feel” approach for all your digital business needs. From electronic fulfillment logistics programs to leading-edge, scalable technology platforms, your unique business requirements drive our tailored solutions.

 

Website Design

A well-designed site is much more than just a “pretty face”. Our award-winning web team has the expertise to make your website stand out, and rise above your competition. Your website is often the first point of contact for potential customers, so reinforcing your corporate brand throughout the website is essential. Combining the text, imagery and design that best represents your company is essential to your overall marketing strategy.

We also understand the principles for good User Experience Design (UX) and User Interface Design (UI) and apply those standards to every website we create.

Because the Creative Advantage also has award winning, in-house video production capabilities, we know how to best utilize those services to help your website reach a much broader audience, across a wide range of social medium platforms.

 

4D Methodology

For every website we create, the Creative Advantage follows our 4D solution development methodology. We focus the initial project on the short-term needs of the business while keeping an eye on the long-term needs and goals. 4D is robust, user-centric and iterative. It addresses all aspects of website design and development including: identifying the audience, company position in the marketplace, project management, requirements definition, user experience design, development and quality assurance, as well as non-development tasks such as systems, software and technology selection and content strategy, production, management and workflow. 4D is comprised of four phases: Discover, Design, Develop and Deliver.

 

web

 

 

Search Engine Optimization (SEO)

Your website rankings on Google, Bing, Yahoo and all of the other search engines is the key factor in driving web traffic to your online presence. Our website SEO team has the expertise to create the right balance of keywords and search terms to promote your business with a complete, proven content marketing strategy.

 

Content Managed Solutions (CMS)

If a content managed solution is required, we have experience in WordPress, DNN, Drupal and Joomla – and the training your team will need to continue making edits and additions to your website. We provide full support throughout every website project – including server maintenance, security updates, database evaluation and maintenance and site analytic evaluation.

 

User Experience Design (UXD)

The Creative Advantage will shape your customer’s user experience to help improve existing relationships and promote new business. Our User Experience Design team will work with you to create a delivery platform that can generate growth and provide a competitive advantage. This is a digital world and you need a partner to provide the right tools – tools designed specifically for your company by your team and ours. Working together.

 

Local Presence, Global Reach

Our Schenectady office is strategically located in New York State’s Capital District. In addition to serving clients throughout Albany, Schenectady, Troy and Saratoga, we also provide website design and application solutions to clients throughout the United States. Whether it’s a wine distribution center in California’s Napa Valley; GE’s Center of Excellence in San Ramon, California; or Owens Corning Headquarters in Toledo, Ohio – we provide winning online solutions for complex challenges.

 

Scope of Services

  • Application Development, Integration and Enhancement

  • Architecture and Design

  • Content Management

  • Corporate Branding and Strategy

  • Customer Portals

  • eCommerce and eLearning Platforms

  • Legacy Modernization

  • Mobile Application Development and Integration

  • Multi-channel Analytics

  • Project Recovery and Repair

  • Prototyping and Pilots

  • SEO Implementation

  • Software Development; Offsite, Onsite, Offshore and Hybrid

  • Tracking, Delivery and Fulfillment Portals

  • Website Development, Design and Marketing