>Why use an eCampaign?

>
Creating an eCampaign

>eCampaigns
eMailers
Basic eNewsletter
Standard eNewsletter
Custom eNewsletter
>Execution
>Results

>
FAQs

>
Glossary

>Guidelines
>Examples

>eCampaigns Home
 

 

 

Results

How do you know if your eCampaign is effective? What was your return on investment? We'll send you a detailed report that tracks the number of times every link in your eCampaign was clicked and who clicked on it. Metrics such as the number of unsubscribers, forwarded eMails, delivered eMails, opened eMails and more will also be included. This valuable information lets you measure the success of your eCampaign instantaneously. Launch it today and see the results tomorrow. Direct marketing was never easier.

eMail marketing is an ongoing learning process, including:
Analyzing results during and after the eCampaign
Interpreting eCampaign results - what's working, what's not
Optimizing the data flow - use the results to optimize the effectiveness of future eCampaigns
Frequency optimization - finding the right frequency to avoid eMail burnout.
Sequencing optimization - plan subsequent eCampaigns in tandem with other channels such as traditional marketing, segment based on open rates and click-throughs
Determining eCampaign ROI