Develop a detailed marketing plan BEFORE you launch
an eCampaign. We'll help you evaluate your marketing opportunities and
see how they align with your overall business plan. eCampaign goals are
set, factoring in industry benchmarks (%).
Together, we can determine:
• How to
reach your marketing objectives
• Whom to target
• When to implement the plan
• How to measure program effectiveness
• Level of budget investment required
to meet goals
Step 1:
Define the business opportunity.
A good understanding of the market conditions,
competition, and your own strengths and weaknesses will point you in the
right direction.
• Review existing baseline research,
and other feedback eResearch:
Information backed by third-party research can be the insight your business
needs to make informed decisions on marketing, operations, global eCommerce
and technology integration. You get insightful information for your B2B
strategic decisions.
Secondary Research.
Search findings from electronic databases and worldwide sources. Intelligence
alerts on your special topics.
Primary Research.
Supplier research reports, focus groups and surveys. In-depth custom studies
and filtered intelligence.
Research Analysis.
Synthesis and analysis of research findings, expert panels, on-site consulting
and company profiles.
Expert Opinions.
Telephone consulting with experts. Recommendations based on research.
• Perform additional research if required
• Formulate solutions to meet business
goals
Step 2: Develop
the plan.
Typical strategic plans can include:
• Detailed descriptions of the targeted
customers
• Metrics to determine campaign effectiveness
• Project milestones and detailed budget
Step 3:
Implement the plan.
Once we agree on the timing and budget, together
we can implement the plan.
• Need a mailing list or will you consolidate
data and build your own list?
• Write, design and produce materials
• Send eCampaign with different variables
to a test group, analyze results to optimize effectiveness of the final
delivered version
• Implement eCampaign and fulfillment
Step 4:
Measure the results. The measurement tools could include surveys, brand
recall studies, inquiry level measurements from all channels, new sales
leads, web click-through rates and actual sales.
